Unlock Your 90% Advantage.

Discover how you show up as a leader and how it impacts the people and results around you.

Most leaders focus on results. The best leaders understand what drives them.

You care about performance. You work to lead well.

What becomes possible when you elevate not only your own leadership, but the performance of the people around you?

Great leaders improve results. Elite leaders build cultures where contribution is elevated across every role.

The 90% Advantage Score reveals how your leadership approach shapes engagement, consistency, and sustained results.

The 90% Advantage Leadership Model.

High performers matter.

But the true performance engine of any organization is the 90%, the majority of people showing up every day.

The leaders who learn how to develop, engage, and elevate that group are the ones who create lasting impact.

The 90% Advantage provides a clear way to understand leadership, not as a title, but as a pattern of behavior.

The Leadership Growth Path

Leadership is not fixed. It evolves.

Every leader operates across four levels. The difference is consistency.

90% advantage with five levels: Emerging, Expanding, Optimizing, Elite, each with descriptive benefits, from building awareness to shaping culture.

What You’ll Receive

  • Your 90% Advantage Tier

  • A personalized leadership growth opportunity

  • Insight into how you define performance, recognize contribution, and develop talent

  • A leadership activation prompt

The 90% Advantage: How to Elevate Good People into Great Performers' by Randy Nathan, with a bright orange cover featuring a spotlight shining on small figures.

The 90% Advantage Assessment

21 Questions. 5 Minutes. Immediate Insight.

Answer instinctively. There are no right answers — only patterns.

Let’s Talk ~ The 90% Advantage

Bring This to Your Organization

The 90% Advantage Assessment is designed for more than individual insight.

It helps organizations uncover hidden performance gaps, strengthen leadership consistency, and elevate the people who drive results every day.